In business you don’t always have time to do all the research necessary, or the finances for that matter. However, that doesn’t matter, because crunch time still comes and you still have to make decisions. When you find yourself on the fence with an issue or decision, go with your gut. I’m NOT saying don’t do the research, and I’m certainly NOT saying don’t get all the information possible. What I am saying is do all the research you can. Get all the information you can by looking at past decisions and how they panned out. Also, have people (good people) around you to help fill in the blanks. Then, if you’re still a bit in the dark as to what to do, go with your gut. In the beginning, The Surfboard Warehouse was like most small businesses. We didn’t have the budget or the personnel to be making the kinds of decisions we had to make, but that didn’t bring everything to a halt. I did research the best I could, (There weren’t many bench marks to look at. We pioneered a lot of stuff when it came to selling surf gear on the internet.) then on a shoe string budget made decisions. In hindsight I don’t agree with all the decisions I made, (my wife doesn’t agree with a lot of them! lol) however were still here! Proof my gut was just as good as it needed to be! GO WITH YOUR GUT!
