An Article By: Chris Hough, CEO: The Surfboard Warehouse
Originally Posted: 5/14/2018
Futures Fins: "Futures Fins Unwavering Commitment"
For those of you that follow my work, you know I love innovation and it's interesting, there's two distinct sides to Futures Surfboard Fins an innovative side and an unwavering side. First, before anyone tries to correct me, (it happens all the time) I want to make sure it's understood that Futures Fins is the correct way to say it, it's not Future Fins. Now that that's out of the way, Futures Fins is one of the most innovative companies we have, but what I want to focus on here in this article is their unwavering commitment to their boxes and their system. When things work, sometimes you stick with it.
Futures Fins Changed Everything.
Many of you remember when Futures Fins hit the surf scene, there weren't many fin companies back then, really only one, FCS. I remember thinking pre-Futures Fins, "How is anyone going to top this?" Referring to
FCS Fins. That said, if I'm being honest, I don't know if Futures Fins topped FCS, but they found something that worked and they've stuck with it. They found a potential "flaw" with FCS and they went hard, never looking back, Futures Fins redesigned the fin box so that the entire base of the fin sits in the box, giving the surfer the strongest anchor point possible. I remember getting Futures Fins on one of my surfboards, thinking how solid they were and what a great design it was, a single screw into the front of the box. Brilliant then, brilliant now.
Turning Future Fins into Futures Fins.
Back then I wondered what the future would hold for Futures Fins, would they fizzle out or would they stand the test of time? At this point I think it's safe to say that question has been answered, Futures Fins have become a staple of the surf industry, taking large segments of market share from FCS. We've found here at
The Surfboard Warehouse that the guys that love Futures Fins are as die hard and unwavering as Futures Fins commitment to their fin boxes. I must admit, I understand their side of the story, Futures Fins are solid, as I mentioned earlier and for some surfers, when they get on a set of Futures, there's no going back. When
FCS II Fins came out I found myself asking, what is Futures going to do? How are they going to respond?
Futures Surfboard Fins standing True.
Sometimes and again, I stress that I thrive on innovation, but sometimes the right thing to do is nothing at all. FCS II is a screwless fin system, hopefully this can go unsaid at this point, either way, I won't talk about that here. When FCS II came out it was interesting, I waited for a response from Futures Fins and for a while I felt like I didn't get one, but then it dawned on me. One day when talking with the then US Sales manager at Futures, he said something that hit me, "We were the best fin system and we're still the best fin system, we don't have to change anything." Boom. There is was, Futures response, they felt there was no need to stray from their fins boxes, despite the new FCS II "Screwless" system. Futures clearly felt they were still the best system on the market. I feel that surfers that surf Futures Surfboard Fins agree with that whole hardheartedly, because some of the guys we know that have been buying Futures Fins for five years are still buying Futures Fins now. Oh, and that innovation thing? Yea, take a look at the Futures Fins line, it's still there.
At
The Surfboard Warehouse, we've also partnered with the
Finatic Fin Testing Program as a way to offer you a solution when it comes to trying Futures Fins before you buy them. Finatic allows you the ability to test every set of Futures Fins through their platform which operates much link Netflix. You set up your "queue" of fins and receive a set in the mail, to surf as long as you like. When you're comfortable with how those fins affect your surfing you simply send them back and Finatic will send you another set from your queue. We believe that Finatic is
the next thing in the evolution of our sport when it comes to surfboard fins and that's why we have chosen to partner with them.
Finatic does not sell new fins, so when you find a set of fins that you like, head back here to The Surfboard Warehouse let us know which set you'd like to purchase and we'll get them to you.
At
The Surfboard Warehouse we all surf, we care and we want you to get the right set Futures Fins for your needs, most importantly this means a set of Future Fins that pushes your personal limits. You're a surfer, we're an ACTUAL surf shop that understands Futures Fins. At The Surfboard Warehouse, on this very page, you'll see one of the largest selections of Futures Fins in the world, at great prices. Not sure which Futures Fins you need? Call us, we're here and we'll help. Thank you for considering The Surfboard Warehouse.
Contact Info:
The Surfboard Warehouse, Inc.
813.436.0484
Service@TheSurfboardWarehouse.com
Also available during regular business hours VIA our Live Chat.